From coNtent to cart in 3 easy steps

Shopping should feel natural. At Nile, we’ve designed a journey that fits right into everyday life. Whether you’re a shopper discovering something new, a creator sharing authentic content, or a brand selling products, Nile makes the process instant, convenient, and exciting powered by our AI shopping assistant, Sabrina, on WhatsApp.

Let’s grow together

Step-by-Step Journey

No apps to download. No complicated checkouts. Just watch → click → chat → shop.

Watch content

Shoppers explore videos on social media from creators across Africa. Fashion, beauty, lifestyle, technology, travel and more - all brought to life through engaging content.

Creators inspire. Brands connect. Shoppers discover.

Beauty creator demonstrating product in shoppable tutorial
Creator editing video with product tags on Nile platform

Tap to Shop

See a product you love? Tap “Shop on Nile” directly in the video. Nile connects that moment of inspiration to your WhatsApp, where the purchase journey begins.

Turning views into purchases. Instantly.

Chat with the Nile Assistant

Our AI-powered shopping assistant, Sabrina, takes over inside WhatsApp:

  • Confirms the product you’ve selected.
  • Answers basic questions (size, color, availability).
  • Provides secure payment options.
  • Guides you step by step until checkout is complete.
  • Offers other products based off your purchase to continue shopping.

It’s like chatting with a friend but smarter, faster, and designed for shopping.

Shoppable video thumbnail showing featured product
Fashion model wearing locally made African clothing

Complete Your Purchase

Finish your transaction without ever leaving WhatsApp. Payments are secure, orders are tracked, and shoppers receive instant confirmation.

Seamless, trustworthy, and built for Africa’s most used app.

Why Nile matters

Convenience

90% of Africans already use WhatsApp. Nile brings shopping to the platform people know and trust.

Speed

From discovery to checkout in under a minute.

Trust

Verified creators and brands ensure authentic products and secure transactions.

Excitement

Shoppable videos turn everyday browsing into an adventure.