Built for Africa. Ready for the world.

Let’s grow together

The journey to effortless sales

We were born with a simple idea: what if the videos you already love could also be the way you shop?

We saw an opportunity to turn inspiration into action, transforming everyday content into seamless shopping experiences, all inside WhatsApp, the app people already trust.

Beauty creator demonstrating product in shoppable tutorial

Our mission

We aim to empower Africa’s creators and brands by making commerce as easy, exciting, and natural as conversation.

From global brands to up-and-coming local creators, Nile makes it possible for anyone to thrive in the fast-growing world of shoppable content.

Why Nile?

Every brand and creator is verified. Every purchase is simple, secure, and just a tap away.

Let’s grow together
Africa is mobile first

500M+ Africans are active on social media. Nile bridges the gap between content and commerce for this massive, connected audience.

Social commerce is booming

The market is set to exceed $1B+. Nile helps creators and brands tap into this growth with AI-powered shopping journeys.

WhatsApp is trusted

With 90%+ penetration across key markets, Nile meets shoppers where they already are — chatting, sharing, and now, shopping. Trust & convenience matter.

Our values

We believe the future of shopping is personal, social, and powered by content. That’s why Nile was built:

Trustworthy

Verified brands and creators ensure authenticity every step of the way.

Convenient

No new downloads, no complicated checkouts - everything happens inside WhatsApp.

Empowering

Creators earn. Brands grow. Shoppers enjoy. Everyone wins.

Exciting

Shoppable video content brings products to life in a way that static images never could.

What we do

We are Nile. A partner to creators. A growth engine for brands. A trusted guide for shoppers.

For creators

Nile helps creators unlock new revenue by connecting content with commerce - while creators keep the driver’s seat on partnerships.

Join as a creator

For brands

No new downloads, no complicated checkouts - Nile transforms marketing into measurable growth. Brands gain exposure through authentic creator content and seamless WhatsApp shopping journey.

Partner as a brand

For shoppers

Scroll, shop, and checkout - all in WhatsApp. Nile turns content into commerce with a shopping assistant that makes buying effortless, fast, and secure.

WatchNShop