Watch it. Love it. Shop it.

From video to a chat checkout in three easy steps. Love in video, shop in chat.

From beauty and fashion to lifestyle and travel, creators and brands are turning their content into shops you can buy from in seconds.

How Nile works

Nile makes your favourite videos instantly shoppable. From beauty tips to fashion finds, you can watch, tap, then buy inside WhatsApp and Instagram chats, the app you already trust.

For Shoppers

Shopping with Nile is seamless, fun, safe and secure. Now you can watch content and shop it, with one click from the video, directly into a chat.

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Brand and creator collaboration for digital campaign on Nile
Shopper browsing interactive video content on Nile website

For Creators

Creating with Nile is easy, exciting and rewarding. Now you can share content and sell products directly from your videos, all inside chats.

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For Brands

Partnering with Nile is powerful, direct and measurable. Now your products can be discovered and purchased through authentic creator content, in real-time.

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Smartphone screen showing Nile’s Watch & Shop interface

Why Nile?

Shopping should feel natural. We combine the energy of video, the voices of creators you love, and the simplicity of chatting to create a whole new way to shop.

Nile. Watch it. Love it. Shop it.

Brands that trust us

SUCRA logo with stylized abstract emblem above the text.The word 'ARMADURA' in bold, all caps white font on a transparent background.
About Nile

Watch this space

Creators that have partnered with us

Jesse Jade Turner
Matthew Stone
Jess Koster
My Style Curator
Uleen Fourie
Thandolwethu Tsekiso
Lilli du Plessis
Jenna McArthur van Rensburg